✦ Professional Digital Marketing Communication

Crusita Audina

Hi, I'm Cita!

Making brands impossible to ignore.

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Marketing Communication Brand Development Digital Marketing Event Organizer Community Engagement Project Management SEO & SEM Mentorship Marketing Communication Brand Development Digital Marketing Event Organizer Community Engagement Project Management SEO & SEM Mentorship

About Me

Ideas into impact,
clicks into customers.

A marketer who turns ideas into impact and clicks into customers. I blend creativity with strategy to help brands stand out, speak clearly, and sell better.

From social media to full-scale campaigns, I make marketing that people actually notice — and remember.

✨ Let's build something people can't scroll past.

Let's collaborate →
7+
Years in Marketing & Communication
7
Products taken to market at Telkom
1M+
Community members built (Pijar)
100+
Events organized & managed
800K–1M
Monthly Active Users
120%+
Business Goal Achievement
2.7M+
Ad Impressions (PijarSekolah SEM)
100+
Partner Collaborations

Experience

Where I've made an impact

Telkom Indonesia

2019 – Present
  • VP Marketing PaDi UMKM (2025 – Present)
  • Engagement Lead GovTech Proc (2023 – 2025)
  • Marketing Lead Pijar (2021 – 2023)
  • Innovator Digital Business (2019 – 2021)

HARA Token

2018 – 2019
  • Marketing Communication Executive
  • Asst. production manager — HARA Roadshow (2,000 members across Indonesia)

Catalyst Strategy

2018
  • Community Specialist

Maybank Indonesia

2017 – 2018
  • Marketing Communication Intern

LSPR Communication & Business Institute

2016 – 2017
  • Head of Finance — LSPR Communication Festival
  • Executive Committee — LSPR Choir

What I Do

Experienced at 4 core areas

📣
Marketing Communication
7 years creating marcomm plans for digital products — from strategy & cross-functional coordination to analytics-driven optimization across all touchpoints.
CopywritingBrand VoiceCross-functionalAnalytics
🎪
Event Organizer
5 years planning 100+ events online and offline — from Indonesia Blockchain Hub opening to Milenial Fest supporting 2,000 digital talents.
Event PlanningActivationProduction
🌐
Community Engagement
Built 1M+ Pijar community members from students, teachers, professionals, and digital talent through webinars, events, and group discussions.
Community BuildingYouth OutreachDigital
📋
Project Management
Google-certified PM & Certified Product Owner (Ekipa) — managed 7 product lines at Telkom across Fintech, Agritech, Edutech, and Govtech.
JiraTrelloAgileProduct Owner
🎯
Digital Marketing
Driving 800K–1M MAU via PPC (32%), SEO (28%), referrals (30%), and social ads (10%) — achieving 120%+ business goals consistently.
Google AdsSEO/SEMGDNSocial Ads
🏷️
Brand Development
Discovered and developed "Pijar" as Telkom's edtech brand — from name, logo philosophy, color system, brand traits, to full identity for 7 product lines.
Brand StrategyNamingIdentity

Selected Work

Projects that moved the needle.

01
Pijar Brand Development — Telkom Indonesia
Discovered "Pijar" as Telkom's edtech brand name. Developed full brand identity: philosophy, logo concept, color, brand traits, character, tagline, and typography — spanning 7 product lines (Pijar Mahir, Pijar Camp, Pijar Belajar, Pijar Sekolah, Pijar Kampus, Pijar Corpu).
Brand Development
02
Digital Marketing — PijarSekolah SEM
Led digital marketing strategy achieving 800K–1M monthly active users. Traffic mix: 32% PPC, 30% referrals, 28% SEO, 10% social ads. 2.7M+ impressions at IDR 359.52 avg. CPC, exceeding business goals by 120%+.
Digital Marketing
03
Community Building — 1M+ Pijar Members
Built over 1,000,000 Pijar community members from scratch since 2019 — engaging students, teachers, professionals, digital talent, and kartu prakerja participants through webinars, live events, and group discussion forums.
Community
04
Milenial Fest — Telkom x Kementerian BUMN
Led collaborative project between PT Telkom Indonesia and Ministry of State-Owned Enterprises to support 2,000 Indonesian digital talents through large-scale event activations.
Event & Gov
05
HARA Roadshow & Indonesia Blockchain Hub
Assistant production manager for the HARA Roadshow — gathered 2,000 members across Indonesia. Also part of the Indonesia Blockchain Hub opening ceremony committee in August 2018.
Event Production

Certifications

Credentials that back it up

Pearson / LCCI
Marketing Level II
Pearson / LCCI
University of London
Brand Management
University of London via Coursera
City & Guilds
Customer Service Professional Level I
City & Guilds
Ekipa
Indonesia Product Owner Level II
Ekipa
Google
Project Management
Google Certification

Tools I Use

Google Ads (SEO, SEM, GDN) Social Media Ads Creative Content Copywriting GCA Mailchimp Salesforce Similarweb App Annie Brand24 Jira Trello

Mentorship

Bridging academia & industry

Speaker at AWS Industry Solutions Day 2023. Mentor through AWS and Praktisi Mengajar (Kemendikbud) — helping students gain real-world digital marketing skills at Universitas Baiturrahmah.

💻
Digital Platform & Website Design
Guiding students through digital platform fundamentals and effective website design principles.
🔍
SEO Strategy
Keyword research, on-page optimization, and link-building to boost organic search rankings.
🎨
UI/UX Design Concepts
Creating intuitive and engaging digital interfaces that enhance user satisfaction.
📱
Social Media Marketing
Content creation, audience engagement, and analytics to drive brand awareness.
✉️
Content, Email & Digital PR
Strategies for compelling content, email campaigns, and digital public relations.
🛠️
Project-Based Learning
Students create mock-up apps and implement Meta ads — applying theory to real scenarios.

Collaborations

Have collaborated with

Telkom Group
Telkom IndonesiaITDRITelkom Corporate UniversityLinkAja
Government Program
KemendikbudPraktisi MengajarKartu PrakerjaKementerian BUMN
Brand & University
AWSKuncieUniversitas BaiturrahmahLIA
Media & Event
Uzone.idMagang UpdateIIETE Education Training Expo

Get in Touch

Let's Collaborate!

Whether you need a marketing strategy, a campaign that converts, or a brand that people can't scroll past — I'm ready. Let's build something bold.

✉️ halo.crusita@gmail.com 📞 08116630896
Say Hello →
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